Ajita
Kanchivakam Ananth
Staff Technical Program Manager at Google
"Design Your Brand Like a Product : Career Growth Strategies "
"Design Your Brand Like a Product : Career Growth Strategies "
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Session: Design Your Brand Like a Product : Career Growth Strategies
What if you approached your career the way you build great products — with clarity of vision, iterative feedback, and measurable impact? As a Staff Technical Program Manager who has successfully led product launches at companies like Google, Coinbase, and DocuSign, I’ve learned that your most important product is your professional brand.This talk introduces a powerful and actionable framework: treating your career as a strategic product roadmap with clear success criteria and a calculated plan for scaling your influence. We’ll explore how to apply product-thinking principles to career growth: defining your Unique Value Proposition (UVP), Building High-Leverage Capabilities like technical depth and product sense, strategically investing in your network (mentors, sponsors, peers, mentees), and finally, promoting your brand by focusing on the positioning required to translate impact into promotion and leadership opportunities.
Attendees will leave with practical tools to take ownership of their growth, build authentic influence, and design a powerful professional brand. Whether you’re just starting out, navigating a career plateau, or leading at scale, you’ll gain a fresh, actionable lens on growth that helps you lead with purpose and open doors to what’s next.
Key Takeaways
- Learn ways to shape your professional narrative by aligning your resume, career story, and personal brand to clearly communicate your impact and values.
- Learn how to strengthen your influence without formal authority by building credibility, clarity, and trust — essential for driving impact across cross-functional product teams.
- Explore how to balance confidence and collaboration to advocate for your ideas effectively, while maintaining trust in fast-paced tech environments.
- Discover how empathy can become your most powerful leadership tool in complex product ecosystems.
- Learn how to build a mindset of continuous growth and adaptability, — turning change and uncertainty in the tech landscape into opportunities to evolve your brand
Bio
Ajita Kanchivakam Ananth is a Staff Technical Program Manager (TPM) at Google, where she leads product development programs within Google Maps. Her work is pivotal in building a world-class navigation experience for millions of users worldwide.With deep experience in navigating high-complexity product launches from vision through to global scale, Ajita's career has been dedicated to driving impact through product and technical program leadership. Prior to her role at Google, she successfully led major product and technical programs at industry-leading companies, including Coinbase and DocuSign, consistently delivering products that achieved global impact and improved people's lives through robust, well-executed engineering initiatives.
With a strong technology background, a successful 13 year career, and a track record of driving results across leading tech companies, she is passionate about mentoring and empowering women to advance their careers, expand their influence, and strengthen their professional brand.
